AP Boots is a local safety boots brand
Illustrated about worry free safety at workplace by wearing AP Boots.
AP Boots provides varieties of high quality products for safety boots category, mainly for construction worker, industrial and safety, and biker. They want to create an ads about how safety their product is.
THE DESIGN CONCEPT
An illustrated ads that shows from the biggest to smallest thing, from the fierce one to tiny bugs, outdoor or indoor, you got your safety covered as long as you're wearing AP Boots, the real boots.
BATES ASIA, Creative Director: Hendra Lesmono