AP Boots

AP Boots is a local safety boots brand

Illustrated about worry free safety at workplace by wearing AP Boots.

Service

Advertising

Client

AP Boots

Year

2010

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THE BRIEF

AP Boots provides varieties of high quality products for safety boots category, mainly for construction worker, industrial and safety, and biker. They want to create an ads about how safety their product is. 

 

THE DESIGN CONCEPT

An illustrated ads that shows from the biggest to smallest thing, from the fierce one to tiny bugs, outdoor or indoor, you got your safety covered as long as you're wearing AP Boots, the real boots.

CREDIT

BATES ASIA, Creative Director: Hendra Lesmono