Feminax
Feminax approach to help men understand women better during the PMS time. Emergency Toolkit made for men as a victim of domestic abuse of every month
Service
Website Design
Client
Feminax
Year
2011
THE BRIEF
Feminax is a well known tablets targets women with period pain fast relief.
THE DESIGN CONCEPT
The idea started with a fact of how women reacts emotionally during the period times. Women facing an unpredictable emotions such as being sensitive in little things, getting angry or offended easily, crying and other mixed emotional feeling. Those extra sensitive emotion could be a painful time for people around her, especially to the opposite sex who will never experience such situation.
Therefore we come up with idea about how Feminax approach to help men to understand women better during the period times. The intended warning message warning and Emergency Toolkit was made for men as a victim of domestic abuse of every month
CREDIT
Ogilvy Jakarta, Creative Director: Dhanasree Sant