L'Occitane

L'Occitane Custom Tote bag

Live Drawing at Plaza Indonesia 

Service

Live Drawing 

Client

L'Occitane

Year

2018

WhatsApp Image 2017-03-13 at 1.40.20 PM.
WhatsApp Image 2017-03-13 at 1.40.20 PM
WhatsApp Image 2017-03-13 at 1.40.30 PM.

THE BRIEF 

L'Occitane Indonesia is supporting female artist and I was one the selected artist to do the live drawing for L'Occitane Events at Plaza Indonesia, Jakarta. They made a sale program for customer who spend some amount of shopping spree during the weekend will get free customised canvas tote bag from L'Occitane.

 

THE DESIGN CONCEPT 

Due to the plain tote bag giveaway, the client wanted to add some splash of illustration to make it more interesting and personal. My idea was simply based on the L'Occitane brand itself where they have the collection of bee products for the beehives background. The other one was cherry blossom background with colorful pinky dots, where I added a flower shaped balloon air. The butterfly drawing I made was one of the experiments I did during this process that reminded me of L'Occitane product came from nature in Provence. I've drawn about 20 tote bags that Saturday, the client and customer was happy by the personalized limited edition tote bag.