Mizone

THE BRIEF

Mizone is an energy isotonic drink that helps to lift up an energy and mood during your active day. 

 

THE DESIGN CONCEPT

The rainy days campaign is launched around Monsoon Season in Indonesia around November to March. The idea was derived from the people's habit where they're easily get moody or procrastinate during the wet season. The Facebook Apps campaign reminds people to stay energized with Mizone regardless how gloomy the day is. The Facebook user can take a selfie, post and share at their Facebook page. The message are about being lazy to do almost everything from waking up and get into shower, day dreaming or zoning out, having bad mood or irritated easily, and delaying deadlines. 

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CREDIT

OGILVY Jakarta, Creative Director: Dhanasree Sant