Momentum

THE BRIEF 

Momentum Australia is a global marketing agency. In this project they simply want to revamp their old school formal and plain website to be more attractive and fun where they can showcase their fab works. They want to show dualism in their work, which shows their traits where they can be serious and fun at the same time. 

 

THE DESIGN CONCEPT 

The dualism concept was truly a fun concept to begin with and the idea was based on the wooden tinker box that we found in our childhood memories where we can find all our favorites knick knacks. So this project exploration was endless fun, we found nostalgic objects such as play dough, lego bricks, stationery mashed up, old school signage, rocks, dried leaves, wire cable, old photos and sketches. We undergo handmade process, photographed, and editing layout to make the coolest animated flash website that was a hype at that time. The website was stayed online until HTML5 came. However, this company internal project is one of the most epic project which bring childhood memories back and give me so much creative freedom that most creative can dream of in a job.

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CREDIT 

Under Supervision of Art Director : Jeff Mimery & Creative Director : John Mayock.